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The 2017 WIMBIZ Annual Lecture themed Bold Steps in the Face of Uncertainty”which held on Tuesday, March 7 challenge women to push the envelope and chart new territories in line with our objective to empower women to achieve their potential and become meaningful contributors to economic development. The Lecture by Mo’Abudu was delivered on the eve of the International Women’s Day, in efforts to align with this year’s theme, “Be Bold for Change”. 
Here are some nuggets from Mo Abudu’s Lecture compiled by Nimi Akinkugbe 
 
 
UNDERSTAND YOUR DNA 
Who are you? What is your Unique Selling Proposition? (Mo’s is persistence and consistency). What are your strengths and weaknesses? Build on your strengths but give some attention to your weaknesses. You can take steps to correct some of your shortcomings.
YOUR PURPOSE 
It is your responsibility to seek and find your God given purpose. You are more likely to excel if you do what you are made to do. 
NETWORKING IS KEY 
You can’t achieve your dream by staying put in your room. You do have to venture out to meet people and be connected. 
HAVE A CLEAR VISION 
Believe in your dream no matter how big or scary it is. Write your ideas down. There will be “Dream Makers” and “Dream Killers.” Don’t get put off by the dream killers; learn from their criticism. If necessary, go back to the drawing board and come back stronger. 
COLLABORATION AND PARTNERSHIPS 
You can’t do everything alone. Collaborate with experts that can execute. Build partnerships. Don’t be casual about such relationships; trust is critical. Partnerships can and do break up. Legal agreements should clearly address such eventualities, including exit. 
YOUR TEAM IS YOUR CAST 
Your team drives your success. Invest in your people and empower them. 
WHAT IS YOUR STORY LINE? 
What are you about? How relatable is your business? It is important to make noise about your business. Invest in promoting your brand and let people know what you do. By embracing social media, you can share your story widely.

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